AICanary · PX7 Digital benchmark
The State of Danish AI-Readiness 2026
How ready are Denmark's biggest companies to be found and understood by AI assistants? We checked a 101-company Danish sample — OMX C25 and the biggest private firms — with a free, deterministic check, the same thing an AI crawler sees. 8 sites returned measurable results. 93 were unreachable and excluded from the score. No opinions, no LLM guesswork: just whether ChatGPT, Claude, and Perplexity can read the site at all.
63% are invisible to AI.
5 of 8 measured sites block AI crawlers, serve no readable content, or can't be reached — so when someone asks an assistant about them, the AI is working blind.
Readiness levels
Percentages are rounded, so they may total 100–101.
By sector — who's most invisible
| Sector | Companies | Avg score | Invisible |
|---|---|---|---|
| Consumer Brands | 2 | 35 | 2/2 |
| Furniture & Design | 5 | 62 | 3/5 |
| Finance & Insurance | 1 | 88 | 0/1 |
Invisible to AI — the wake-up list
These companies' primary sites currently can't be read by AI assistants. The fixes are usually small — unblock AI crawlers, server-render the homepage, add a sitemap.
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Carlsberg | Consumer Brands | 35 | L2 AI-Readable | invisible |
| Toms | Consumer Brands | 35 | L2 AI-Readable | invisible |
| BoConcept | Furniture & Design | 35 | L2 AI-Readable | invisible |
| Flying Tiger Copenhagen | Furniture & Design | 62 | L3 Discoverable | invisible |
| Royal Copenhagen | Furniture & Design | 67 | L3 Discoverable | invisible |
| Georg Jensen | Furniture & Design | 71 | L3 Discoverable | visible |
| Fritz Hansen | Furniture & Design | 74 | L3 Discoverable | visible |
| Danske Bank | Finance & Insurance | 88 | L4 Agent-Ready | visible |
Leaders — most AI-ready
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Danske Bank | Finance & Insurance | 88 | L4 Agent-Ready | visible |
| Fritz Hansen | Furniture & Design | 74 | L3 Discoverable | visible |
| Georg Jensen | Furniture & Design | 71 | L3 Discoverable | visible |
| Royal Copenhagen | Furniture & Design | 67 | L3 Discoverable | invisible |
| Flying Tiger Copenhagen | Furniture & Design | 62 | L3 Discoverable | invisible |
| Carlsberg | Consumer Brands | 35 | L2 AI-Readable | invisible |
| Toms | Consumer Brands | 35 | L2 AI-Readable | invisible |
| BoConcept | Furniture & Design | 35 | L2 AI-Readable | invisible |
Is your company visible to AI?
Method: AICanary's free foundation check — a deterministic read of each public homepage for crawler reachability, readable content, AI-bot access, metadata, sitemaps, and structured data. No private data, no AI judgement, no company participation. A few "invisible" results may reflect deliberate bot-protection rather than oversight; the underlying check reflects exactly what a real AI crawler experiences. Snapshot refreshed 2026-10-04; 101 Danish companies in scope (OMX C25 and the biggest private firms), not all of Denmark. 8 returned measurable results. 93 domains were unreachable and excluded from scored percentages.
Cite this benchmark: PX7 Digital, "The State of Danish AI-Readiness 2026", AICanary, 2026-10-04, https://aicanary.app/danish-ai-readiness.
Generated 2026-10-04 · Published by PX7 Digital through AICanary · AI visibility review